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Meet The Dynamic Duo Behind Mr. Fresh™
Nov 8, 2025Meet The Dynamic Duo Behind Mr. Fresh™
What started as a childhood dream has grown into a thriving brand. Joshua Danrich, better known as Mr. Fresh™, launched his line of fine mist fragrances at just 10 years old. Now 16, Joshua has turned his lifelong love of cars into a business that eliminates odors in vehicles and homes, helping everyone “Be Fresh Now.”
Behind the brand is his mom and biggest supporter, Shay Danrich — aka Mama Fresh™. Together, they’ve built a company that’s about more than just fresh scents. FRESH stands for Faith to Rescue Every Son from Hurt, reflecting their mission to inspire, uplift, and make a positive impact.
With Joshua’s creativity and Shay’s guidance, this mother-son team proves that big ideas don’t have an age limit — and that a fresh perspective can change the world.
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